Southall Privacy

1. Information Southall Collects

Southall collects and processes a range of personal information, including:

2. How Southall Uses Your Information

Southall uses your personal information for the following purposes:

• Southall Services (Contract Management):
  • Handling vehicle rental bookings and agreements at the Southall location. Confirming your identity and checking that you meet our rental criteria. Coordinating vehicle collection and return procedures at the Southall branch. Handling payments and administering deposits and charges.
• Customer Communication for Southall (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and important rental information for Southall properties. Responding to your inquiries and providing customer support for Southall reservations. Notifying you of changes to our services or policies relating to Southall rentals.
• Marketing Communications (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters and service updates where you have consented or Southall has a legitimate interest. You can opt out at any time.
• Service Updates (Legitimate Interest):
  • Analyzing Southall website usage to improve user experience and functionality. Conducting research to develop Southall's vehicle fleet and services.
• Southall Compliance (Legal Requirement):
  • Complying with legal, regulatory, and tax requirements applicable to Southall. Preventing fraud and maintaining the security of Southall's services. Resolving disputes and enforcing Southall's terms and conditions.

3. Information Sharing — Southall

Southall may share your personal information with:

• Southall Providers: Third-party companies that help Southall deliver its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually required to protect your data.

Southall does not sell your personal information to third parties for marketing purposes.

4. Southall Security

Southall implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. No internet transmission or electronic storage method can be guaranteed to be completely secure, so absolute protection of data in transit or at rest cannot be guaranteed.

5. Southall Data Retention

Southall retains your personal information only for as long as required to fulfill the purposes for which it was collected, including to meet legal, accounting and reporting obligations. Retention periods vary according to the type of information and the context of processing.

6. Your Rights at Southall

Under UK data protection law, Southall customers have these rights:

• Southall Access Rights: Request a copy of the personal information Southall holds about you.

To exercise these rights, please contact Southall using the details below.

7. Cookies and Tracking at Southall

Southall's website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.

8. Southall Policy

Southall may update this Privacy Policy periodically to reflect changes in its practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Please review this policy regularly.

9. Contact Southall

For questions about this Privacy Policy or our data practices, please contact Southall: